The Details- Custom Performance Engineering's 10th Anniversary Makeover
Custom Performance Engineering, an automotive aftermarket parts manufacturer, wanted to update their website for their 10th Anniversary. I had been working with them for several years and had previously migrated their website from a proprietary CMS to drupal and ubercart which seamlessly integrated with their accounting systems.
This redesign became much more than just a facelift. Understanding the demographic and marketing needs more components were added such as a section for technical documents and another section that profiled vehicles the company had sponsored. These new components added the challenge of featuring 9 different sections on the home page. I used a grid layout to create a front page to keep everything clean and easy to navigate. The dynamic blocks within the design automatically updated with new posts to Facebook and Twitter as well as blog posts.
Custom Performance Engineering took this time to also redesign their product pages. More details were added and I created an icon set to assist in providing quick details or links to the customer.
One final detail in this redesign was an update to the company page. In celebration of the company’s 10th Anniversary I decided to create an infographic instead of standard text. This included a timeline that shared notable events within the company’s history as well as small details to help customers identify more with the company.