These days we are all trying to find ways to save money. There are many websites hoping to take advantage of this when it comes to design. But these cheap logos come at a much higher price.
You have spent a lot of time developing your ideas and building your company. You want a designer that is going to spend the time researching and developing your image. A logo can be a first impression and make or break a company.
Looking professional is not the only important part of a good logo. Working in a print house I have seen many kinds of logos from businesses to entertainers to sports teams. I have also had to spend time recreating these logos so that they could be used for creating signs, banners, and other branding materials.
Here is a list of important things to look for when hiring someone to design your logo:
- Conversation- Your logo shouldn't be generic. It should truly represent your company. A good designer will ask you questions about your company and what you are trying to achieve. If you have a website they may also use this to get an idea of your company but there should still be questions that they need to ask.
- Vector Image- This is a type of file that can easily be enlarged to any size you need. You may just be starting out maybe you are thinking you just need something for your website and social media for now. You have to think to the future. Will you logo be printed on tshirts, signs, banners, or maybe a exhibit booth? You want start with a logo that can do all of these things. Consistency in branding is very important.
- Pantone Colors- These are an industry standard. They will ensure that your colors are consistent no matter who is printing it or what material it is printed on. A color can be as recognizable as the logo itself. UPS has actually trademarked their brown color. Again consistency is important.
- Flat Design- This is a more debatable suggestion. Printers today are more capable of handling a gradient in your design. I say flat color because it is easier to work with and there is less margin for inconsistency in your final prints.
A good designer may tell you no. If you have ideas for your logo and your designer thinks it is too much they will not be afraid to tell you. A good designer will also provide alternatives to achieve your desired image.
A good logo will cost you easily $200 or more. Remember this is an investment into your company. And a good designer will be investing hours into creating a logo that will best illustrate your brand. You are paying for experience and skills as well as the hours spent researching your company and competitors, sketching and designing options, and perfecting the final product so that you can use it with ease.